29 September 2023

The Financial Promotions Toolkit

The UK’s Financial Promotions Rules will soon come into effect

By 8th October 2023, all firms which market cryptoassets to UK consumers, including firms that are based overseas, will need to comply with new rules on financial promotions that apply to cryptoassets. These new rules are part of wider reforms to ensure that customers are receiving timely and high-quality information that enables them to make effective investment decisions across industries. 

The newly defined term of ‘qualifying cryptoassets’ brings much of the digital assets industry within scope for the first time. As is the case with any new regime, it comes with uncertainty as we have yet to see how it will be applied in practice.

The Hogan Lovells solution

Our Financial Promotions Tool helps guide clients through this new regime and ensure that they are able to confidently operate in the UK under the correct permissions.

Developed by our experienced Digital Asset and Blockchain practice, our analysis ensures that you are compliant with the new promotions rules, allowing you to go straight to market with your services.


See also our AMLR Registration toolkit